Date: 2009
Company: SPROUT
See Project

Sprout engaged my firm when they realized they needed a partner who could deftly execute an open-ended creativity tool that both reinforced the Sprout brand and gave the best experience to the user. One area of focus was taking the printables to the next level. Unlike most online printables that are canned images, the Sprout Click and Color activity allows the child to print their composition in coloring page format.

Another particular focus was reinforcing the Sprout brand. Just weeks before prior to kick off of the project, Sprout completed a complete internal rebranding with an entirely new set of visual and pedagogical rules. They knew they needed to choose a developer who could quickly grasp these new sensitivities and hit the ground running.