Project details

McGraw Hill CINCH Mathematics

McGraw Hill came to my firm looking for a developer of electronic materials to bloster its CINCH Mathematics offerings. It was loking for a developer that had experience with clean, elegant simple interactives, a well as familarity with interactive white board and mobile.

For the interactive white board portions of CINCH, we were sure to design around some of the functional requirments of the technology. The typically low light projection setting most IWB projects are shown in requires that any visuals presented are of high contrast. Strong color and typography are key. The project also required a large amount of information to shown onscreen at once, often in complex variations. This required strict design and typographic templates be rigorously enforced to ensure that display of the curricular material matched the client's expectation. Last, as these interactives were curricular, the visuals had to be developed in a way that was driven by the educational requirements of the media. The design needed to always enahnce, and never impede, the educational goals.